Ashley Feraude in conversation with Kate Lord, who heads up Akin. The agency provides expert services in PR, Govt relations and comms services with a strong lean into the tech sector.
Kate has always been a passionate communicator, driven by her curiosity for unpacking complicated. That drive has seen her working in PR across the hospitality factor, in massive worldwide agencies before heading to Canberra to launch Akin.
We discuss the journey from experience gathering to expertise and specialisation, common personality traits among comms individuals, how to have a work-life balance, and even a new margarita business pitch!
Behind the Bio, a podcast about the people behind the professions.
Brought to you by Supercurious.